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BP-Top Kill Failed: Every Day, More of a PR Disaster
You’d have to live under a rock to not be aware of the massive oil spill in the gulf and BP’s as yet unsuccessful efforts to stop it. The spill is now larger than the Exxon Valdez and the worst...
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Marketing and PR Pros- Would YOU Work for BP?
As the BP oil spill and environmental disaster continues, I find myself having almost daily conversations with friends and colleagues involved in the intertwined worlds of marketing, PR and social...
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Social Media: Making Life Easier for PR Pros
Aside from techies, PR professionals have been some of the earliest adopters of social media. With newsrooms shrinking, the old mainstays of pitching (i.e. the dreaded press release, VNRs, e-mail...
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3 Free PR Resources You Should Be Using
We recently wrote about about how social media and things like Twitter, LinkedIn and other social mediums have and are changing the relationship between PR professionals and journalists and media...
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